Quotes are a powerful way to “borrow” the authority of a highly respected individual in a specific niche. Always Attribute the Quote It’s important to always attribute any quotes you use to the original speaker or source. This gives credit where it’s due and avoids plagiarism. The simplest way to do this is to use the […]
The four key elements of persuasive communication are: Ethos – Establishing credibility and character Ethos refers to the speaker’s credibility, authority, and trustworthiness. It’s about convincing your audience that you are qualified to speak on the topic and that they can trust what you’re saying. Some ways to establish ethos include: Pathos – Appealing to
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