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The Four Rules of Persuasive Communication
The four key elements of persuasive communication are: Ethos – Establishing credibility and character Ethos refers to the speaker’s credibility, authority, and trustworthiness. It’s about convincing your audience that you are qualified to speak on the topic and that they can trust what you’re saying. Some ways to establish ethos include: Pathos – Appealing to
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The “Greatest Salesman in the World”: OG Mandino
Og Mandino, the acclaimed author of The Greatest Salesman in the World, left an indelible mark on the sales profession. His timeless wisdom continues to inspire and motivate salespeople around the globe to reach new heights of success. Mandino’s philosophy centers around developing the habits and attitudes of a great salesperson. He believed that true
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Action Plan Week 2: Mandino
Cultivate Positive Habits One of Mandino’s key principles is that success comes from developing the right habits and attitudes. Some specific habits he recommends: By making these philosophies into daily habits through repetition and practice, you ingrain them into your character. As Mandino wrote, “I will form good habits and become their slave.” Believe in