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Quote Etiquette
Quotes are a powerful way to “borrow” the authority of a highly respected individual in a specific niche. Always Attribute the Quote It’s important to always attribute any quotes you use to the original speaker or source. This gives credit where it’s due and avoids plagiarism. The simplest way to do this is to use the
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The Four Rules of Persuasive Communication
The four key elements of persuasive communication are: Ethos – Establishing credibility and character Ethos refers to the speaker’s credibility, authority, and trustworthiness. It’s about convincing your audience that you are qualified to speak on the topic and that they can trust what you’re saying. Some ways to establish ethos include: Pathos – Appealing to
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The “Greatest Salesman in the World”: OG Mandino
Og Mandino, the acclaimed author of The Greatest Salesman in the World, left an indelible mark on the sales profession. His timeless wisdom continues to inspire and motivate salespeople around the globe to reach new heights of success. Mandino’s philosophy centers around developing the habits and attitudes of a great salesperson. He believed that true