Jeffrey Gitomer: The King of Sales

If you’re meeting Gitomer for the first time you are in for a treat…

Jeffrey Gitomer has revolutionized the sales industry with his no-nonsense approach and focus on building genuine relationships. Known as the “King of Sales,” Gitomer’s philosophy centers on the idea that people don’t like to be sold, but they love to buy.

Gitomer’s Sales Wisdom

Gitomer emphasizes several key principles for sales success:

  • Believe in Yourself and Your Product: He stresses the importance of having unwavering faith in your company, products, and abilities.
  • Build Relationships: Rather than focusing solely on closing deals, Gitomer advocates for creating long-term connections with clients.
  • Continuous Learning: He encourages salespeople to remain students of their craft, constantly seeking new knowledge and skills.
  • Embrace Failure: Gitomer views failures as stepping stones to success, not roadblocks.
  • Add Value: His approach focuses on providing genuine value to customers, making the sale a natural outcome rather than a forced transaction.

By promoting selling with integrity, a service mindset, and focusing on helping customers rather than manipulating them Gitomer has redefined the profession.

The Gitomer Impact

With bestselling books like “The Sales Bible” and “The Little Red Book of Selling,” Gitomer has reached millions of sales professionals worldwide. His unique blend of humor, practical advice, and ethical approach to sales has earned him a place in the Speaker Hall of Fame and numerous accolades.

By following Gitomer’s principles, sales professionals can transform their approach from merely meeting quotas to setting new standards in their industry. His message is clear: success in sales comes from authenticity, continuous improvement, and a genuine desire to help customers succeed.

Gitomer a Prolific Writer

Jeffrey Gitomer has written fifteen books, including New York Times bestsellers like “The Sales Bible” and “The Little Gold Book of YES! Attitude”. His most successful title, “The Little Red Book of Selling”, has sold more than five million copies worldwide and has been translated into 14 languages.

All of Gitomer’s titles have reached #1 on Amazon.com at some point. Collectively, his books have appeared on major best-seller lists nationwide more than 750 times.

On September 16, 2006, four of Gitomer’s titles appeared simultaneously on The Wall Street Journal best seller lists, the only business author to achieve this in the Journal’s history.

If you’re looking for a resource for the sales profession check out Cha-Ching! Drawing inspiration from the principles of James Patterson, founder of NCR, Gitomer presents timeless sales and service concepts updated for modern audiences.

One on the best attitude books today is Yes! Attitude.

A search on Amazon reveals 137 titles for Gitomer! Check it out: Gitomer on Amazon

This Video exemplifies the true essence of Jeffery Gitomer. Stop closing sales and start providing value

Several things to note specifically from this video:

  • Casual approach to training with incredible value being delivered.
  • Wearing a work shirt. A Gitomer brand tactic. It has his first name on one side and Sales Maintenance Department on the other.
  • He stresses that all prospects want to know “what’s in it for me” and how they will profit.
  • He explains that customers first look at value and quality, then justify the price.

And he does all of that in 5 minutes!

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